How to improve SEO?

In today's article we will talk about the SEO of a blog. Is something that a priori sounds complicated, and depending on what you are looking for is not well explained, but with a few simple tips we can improve. They are easy tips and do not require knowledge.

Source: twitter.com

1- Optimize titles

It is very complicated when using few useful titles for both SEO and the user, we need something clear and that people can easily find on Google.

The important thing when writing your title is to know what you are going to write about, clear the keywords of your article to make it easier and more intuitive. We must have some things in mind:

a) What is the topic of your article?: Use it in the title.
b) If try to solve a question your article, try adding it to the title: "How to improve...", "Tips for...", "How to do...", etc.
c) If you write a title with more than 70 characters you are doing the wrong part of SEO. Google only takes the top 70 in their searches.
d) Include the keyword of your post the most glued to the left of the title, without losing the title sense.

2- Optimizes URLs

Most likely you are using Blogger or Wordpress, so if you use the URL's of them by default, you are doing it wrong.

It is because they use either the name of the post, or the date of creation, so we make it difficult to search for people who need an article like ours and it will be difficult to appear in the first few pages.

We will be able to improve the titles as follows:

a) Do not leave the URL by default, we can edit it without problems.
b) We will eliminate irrelevant words, such as articles or prepositions.
c) Use dashes (-) instead of low bars (_)
d) We must not use strange characters like ú (Accents).
e) We must include the keyword in the URL
f) The secret is to get the shortest possible URL without taking away the meaning.

3- Links of the Blog

Something that is important and often overlooked, is to add links to previous articles related to it, such as when we talk about the Drop Down Menu (I have already pasted a link). This way you give the reader more information about the topic he needs.

4- Optimize images

As we know, images are essential in an article, although sometimes not used, are highly recommended.

Many times if you do not know what you are looking for you can try to find it in pictures. So with the following steps we will improve the SEO with the images:

a) Use concise yet descriptive names.
b) Add the "alt" tag on all images, Google cannot "read" the images so it identifies the image by the surrounding text or by the tag "alt".
c) As always, do not abuse keywords, use only the necessary ones.
d) Optimizes the size and weight of images, often upload images with too much information that is really no good.

5- Be regular with your posts

If you look, Google has optimized its algorithm giving preference to newer links, above the old, understanding that the user is more useful.

Whatever you do NEVER change the image and title to an article and re-publish it, Google realizes right away and will penalize you.

As curiosity or advice, the important thing is not only the above, obviously we need to create quality content so that the reader feels at ease and visit you frequently.


What do you think? Do you use other tricks to improve your SEO? Will you use these tips? Share your comments with everyone, sure to bring out very interesting things.